Digital Marketing
About 10 years ago, we saw companies sending out their marketing teams to introduce their products to prospective customers. Employees in sales/ marketing teams are rarely seen staying at home.
But now the situation has changed a lot around the world. It has become possible due to the revolutionary changes in technology. Today, there are about 3 billion internet users around the globe. These users spend 20 hours (average) on the internet daily. So, instead of running in the field the whole day, the marketing strategy has now come to digital platforms.
Digital Marketing is a form of marketing that uses digital technologies or data-driven methods through the Internet. Since digital marketing heavily depends on technology, the development of new apps creates new ideas and forms of digital marketing.
The Present Situation of Digital Marketing Industry
Currently, Search Engine is the driving focus of digital marketing innovation. Today, most business owners and marketing professionals are familiar with terms like search engine optimization and social media marketing. These are the authentic foundations of digital marketing.
Search Engine Optimization (SEO)
SEO is about improving your site's visibility in the search engine's organic search results. To get more traffic on your site, your website must rank higher on search results.
Search Engine Marketing (SEM)
SEM primarily involves paid online advertising through Google ads. It uses both paid and organic search results to drive traffic to your site.
Social Media Marketing
The role of social media in digital marketing is very significant. Around 97% of adults worldwide spend their time on social networking sites, meaning all our potential customers are on social media. Hence, this is the best platform to brand any business.
Content Marketing
Content Marketing is a strategic marketing approach that focuses on creating and delivering relevant, unique, valuable, and consistent content to attract and retain a clearly defined set of audiences.
The Future of Digital Marketing
Even though the future is unpredictable, many digital marketing experts have given their predictions regarding the future of this industry. According to them, these are the few things that may happen in the future.
Virtual reality
It is the future of this industry. It will be an entirely new way of marketing and will serve as a new means of advertising and selling your products.
Live Streaming
Nowadays, Live video streaming has become an integral part of marketing. It is a powerful tool for the eyes of the target customers.
Video Search Optimization
People are now more used to making voice searches on Google weather than typing. So, digital marketer experts are working on video search optimization.
Automated Influencer Marketing
Currently, brands are facing problems in finding the right person for the brand's voice. But AI will solve this problem by influencer-brand affinity analyses to decide how suitable the influencer is for your brand.
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